When translated from Arabic, Barakah encompasses meanings like growth and blessings. Al Barakah Dates™ has a rich heritage and is primed for success. Our challenge was to create a brand that lives up to its name.

To achieve an identity that would successfully meet a variety of needs, we had to first define the common design denominator. We chose the date palm as our guide and drew inspiration from its resilience and bountiful produce.

We took the rich, deep colours of dates and palm leaves, extracted shapes from the unique bark texture to craft a single, recognisable symbol for Arabian dates — a palm tree nestled in a diamond.

By strategically mapping Al Barakah Dates’ history to its envisioned future, we created a brand poised for growth.

We used a vibrant mix of colours for packaging materials to make sure the products stand out on display.

We’ve also been working with the Al Barakah Dates™ team to develop a range of date ingredients suited for retail and ecommerce. Part of our scope included developing an awareness campaign to educate people about the benefits of dates and how it serves as an excellent substitute to sugar or conventional honey.

We’ve also worked on all of the Al Barakah Dates’ bulk packaging range. With each print run averaging at least 100,000 pieces, well-designed cartons have proven to be attractive marketing materials for the brand across every step of the value chain.

We work hand-in-hand with the team to develop both their main and e-commerce website, and handle their social media content. Events and press coverage are often highlighted, as Al Barakah Dates actively participates at international food fairs — and gives back to the community.

"What makes it truly pleasurable working with the Rehla team is their strong work ethic and dedication. They've transformed our brand since 2015 and we look forward to continuing our brand journey together."

Yousuf Saleem, Managing Director, Al Barakah Dates™