BDMNTN-XL reimagines badminton with fun, exciting twists, and lightning-fast action.
Over the course of three rapid months, Rehla Design tag-teamed with Binomial Consulting to develop the visual identity for a new sporting event debuting in Jakarta, Indonesia. We worked closely with Kin Productions and SPOTV Asia to create a confident, bold and energetic identity.
Part of our engagement also included brand naming and creating sub-identities for the four teams. BDMNTN-XL, is a disemvoweled take on Badminton to reflect the nature of the reimagined gameplay. XL stands for both it’s extra large format and ‘40’ in Roman Numerals, as each match consists of four sets that last 10 minutes each.
The four team logos are named after fast-paced elements that fans can rally behind. All of the logos share a similar visual language as the parent logo, to create familiarity and maintain a cohesive look.
Hurricanes 🌀 | Lightning ⚡ | Rockets 🚀 | Blitzers 💥
