Singapore Customs Gallery

We worked closely with D’Perception Ritz, an award-winning Singaporean interior design firm, to design exhibition graphics and plan the layout.

The exhibition’s showstopper, the Singapore Customs Timeline Wall, recounts key milestones over the past century. Display cases were fitted to feature artefacts, records and seized goods pertaining to the respective eras.

We interspersed the gallery with pockets of information creatively displayed on crates and boxes ensuring the visual language keeps audiences engaged while following the storyline.

Due to space constraints, we ensured all displays were colour coordinated to facilitate understanding. We derived the colour scheme based on the Singapore Customs crest, to visually thread all the posters and wall graphics.

Font families were carefully selected to differentiate between past, present and future sections. We used a mix of serif, sans serif, condensed and bold fonts to add visual delight.

For an agency so intricately involved in a myriad of roles, breaking down material to communicate effectively proved challenging.

Images and text were printed on vinyl, wrapped onto plywood panels and mounted onto the walls. Select information was applied as vinyl lettering directly, in order to be easily updated in the coming years.

To explain international ties and bilateral agreements Singapore maintains, we developed a world map supergraphic that can be updated as new agreements are signed on.

The ability for visitors to engage multiple forms of media and user-friendly interfaces was key to establishing a deeper sense of understanding about how Singapore Customs impacts trade regulation, security and regulation.