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Jiayo

Branded Collateral, Packaging Design

Louise Yuan is a Singapore-based cook and MasterChef finalist who really knows how to cook up a storm! She approached Rehla Design to revamp her for Jiayo, her healthy snack brand. Inspired by the warmth of her personality and the ingredient combinations, we created a compelling brand to reflect it's vitality.

In addition to the snack range, we've been working with Louise to develop dozens of activity cards and materials for her kid's cooking classes, aiming to inspire the next generation of young chefs. All-in-all, we have crafted a vibrant, wholesome and engaging identity that resonates with health-conscious families.