Publication design for the American Muslim Market Study 2014, produced with DinarStandard — a leading strategy and advisory firm operating in the Islamic Economy.
DinarStandard, a New York-based research and advisory firm, was getting ready to present interesting data about American Muslims and their contribution to the U.S. economy.
Where was all this money going?
What did this actually mean for American Muslim audiences — and companies seeking to cater to them?
We jumped deep into the data piles, buried our heads in spreadsheets and surveyed the Islamic Economy landscape to better understand how to best make use of the findings.
The goal was to design a publication that would connect audiences across boundaries and ethnicities.
But that was not all.
An efficient design system needed to be crafted so that readers could easily peruse through the data and arrive at a meaningful conclusion.
With green as the primary colour — a hue that carries positive symbolism in Islam — we designed a publication that was simple and rich.
The visually captivating infographics combined with a balanced layout, made the report easily accessible and readable to all.
