Ever since we tasted the delicious, cold pineapple juice by Faiz Pineapples at a community fair, we were hooked on it at the first sip! We set out to rethink their brand to shine above the rest in the category of fruit chips, snacks, juice and jams. The first step was to put a sweet touch to the logo with a pineapple up and centre 🍍.
We revamped their entire packaging line-up, developed their tongue in cheek tone of voice, and licked up plenty of jam jars along the way 😋.
